GARMIN
Corporate IdentityAdobe Illustrator / Adobe Photoshop / Adobe Express
Garmin Würzburg specializes in B2B IT and health solutions. Within the Global Marketing department, I was responsible for the visual communication for international B2B channels. A key achievement was redefining the Garmin Health Summit 2024 visual identity; by refining typography hierarchy and integrating modern background elements, I delivered a tech-driven aesthetic that has since been adopted as a recurring brand standard.
To scale this impact, I established a library of standardized templates in Adobe Express, significantly streamlining the team's content creation workflow and reducing communication friction.
Garmin Würzburg 專注於提供 B2B 健康科技解決方案。在全球行銷部門中，我負責 B2B (Business to Business) 的視覺溝通策略。其中一項核心成就是重新定義了 Garmin Health Summit 2024 的主視覺識別；透過精確的字體層級規劃與現代感背景元素的整合，我成功打造出更具科技感的簡潔美學，並被公司採納為後續年度沿用的品牌標準。此外，我同步建立了 Adobe Express 標準化範本系統，將此設計語言規模化，大幅優化了團隊的協作效能並降低溝通成本。
Year: 2024
Corporate Identity (CI) Development: TzuHsuan Chen
Corporate Identity (CI) Execution: Eva Sattes
Visual Identity Evolution – Garmin Health Summit 2023 & 2024
︎︎︎ Refined Typography Hierarchy for better brand legibility 優化字體層次提升品牌易讀性
︎︎︎ Tech-driven abstract elements replacing traditional laurel wreaths
以科技感抽象元素取代傳統月桂葉設計
B2B Communications – Newsletter & Standardlized Social Assests Templates
模板化社群媒體素材，提升品牌語彙一致性與團隊協作流程。