RICHSEEN

飛肯旅行社

Branding • Motion Design

---

RICHSEEN, an exclusive extension of its parent travel agency, specializes in luxury travel experiences, catering to clients seeking high-end services.

To set RICHSEEN apart from other agencies, the brand features a minimalist logo paired with a refined serif typeface, all presented in neutral tones. This combination enhances the brand’s image, creating a sophisticated and elegant impression.

RICHSEEN 是個台北老字號旅行社的高端品牌支線，專為欲體驗奢華旅遊服務的客戶提供旅遊商品。根據 RICHSEEN 品牌調性，品牌整體識別透過簡約 Logo 與 Serif 字體的搭配呈現高端但不過份突出的風格，並藉由中性配色，讓整體傳遞出質感與低調奢華的印象。

Year: 2018

Logo Design: TzuHsuan Chen
Motion Design: TzuHsuan Chen